Statewide Nonprofit Operation Fuel to Rebrand beginning July 1.
Hartford, CT —June 27, 2025—Operation Fuel is proud to announce a new name and identity: Generation Power CT.
For nearly 50 years, the organization has been a trusted resource for families facing energy insecurity. The rebrand marks a significant evolution in the organization’s mission and vision. While the name has changed, Generation Power CT remains committed to ensuring all Connecticut residents have equitable and secure access to affordable energy and water.
“For decades, we’ve provided emergency assistance to families in crisis—and that work continues,” said Perkin Simpson, Chief Executive Officer of Generation Power CT. “But over the years we have grown to be so much more. Today, we are also investing in our commitment to building long-term solutions through community-based research and policy change. We look forward to working with our community partners to ensure a more equitable future for everyone.”
In the past year, the organization has helped more than 6,000 households avoid shutoffs, stay safe in extreme temperatures, and access critical support. With energy costs on the rise and the climate crisis accelerating and disproportionally impacting vulnerable residents, the need for responsive, inclusive, and forward-thinking solutions has never been greater.
“The name, Generation Power CT, greatly reflects our ongoing mission, expanded opportunities, and the collective power that we all have in the moment. We’re here to meet the urgent needs of today while working for meaningful change. It is about empowering communities to make changes that will benefit future generations of Connecticut residents.” adds Simpson.
The rebrand includes a new visual identity and website: gpct.org, where visitors can learn about Generation Power CT’s programs, access assistance, and join the movement for equitable energy solutions.
About Generation Power CT:
Formerly known as Operation Fuel, Generation Power CT is a statewide nonprofit organization whose mission is to lead the way so current and future generations can thrive with secure access to heat, power, and water. Through emergency energy and water assistance, community partnerships, education, research, and public policy advocacy, Generation Power CT works to ensure every household has access to the utilities they need. With a deep commitment to community impact, GPCT combines direct assistance, advocacy, and public engagement to create a more resilient and equitable energy future for all.